º£½ÇÉçÇøºÚÁÏ³Ô¹Ï has many disparate audience groups that we must reach through our communications. By understanding who they are, what they need to know, and our core objectives for each, we can better reach each group with the right messages.
Prospective Students and Influencers
Our Goal: Recruitment
Who are they?
- Current high school students (domestic and international)
- Families of prospective students
- High school guidance counselors and coaches
- Community-based organizations
What do they need to know?
- What makes º£½ÇÉçÇøºÚÁÏ³Ô¹Ï distinct
- The value of a º£½ÇÉçÇøºÚÁÏ³Ô¹Ï degree
- Why and how they would succeed at º£½ÇÉçÇøºÚÁϳԹÏ
- How º£½ÇÉçÇøºÚÁÏ³Ô¹Ï is worth the investment and commitment
- What they need to do to take the next step
What is their role?
- Understand º£½ÇÉçÇøºÚÁϳԹÏ’s position and offer
- Recognize the College’s impact
- Recommend º£½ÇÉçÇøºÚÁÏ³Ô¹Ï to students and other influencers
- Identify º£½ÇÉçÇøºÚÁÏ³Ô¹Ï as a top-choice institution
- Take the next step
Campus Community
Our Goal: Alignment
Who are they?
- Current students
- Faculty
- Staff
- Administration
- Trustees
- Other College leaders
What do they need to know?
- That they’re an integral part of º£½ÇÉçÇøºÚÁϳԹÏ
- That there is a united vision to drive the College’s success
- That we need to continue to come together and rally around the College’s story
- How they can understand and align with the evolved brand
What is their role?
- Keep telling their authentic story of º£½ÇÉçÇøºÚÁϳԹÏ
- Come together and align with the evolved brand
- Take continued pride in the brand and help foster its acceptance and evolution
º£½ÇÉçÇøºÚÁϳԹÏians and Friends
Our Goal: Engagement
Who are they?
- Current students
- Alumni
- Friends, families, and fans
- Donors
- Alumni Council
- Key community members from the city of º£½ÇÉçÇøºÚÁϳԹÏ
What do they need to know?
- That their support of º£½ÇÉçÇøºÚÁÏ³Ô¹Ï is crucial for the future
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï helped shape them into the person they are today
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï is the same authentic place they love, and we’re evolving it now
What is their role?
- Be passionate brand champions
- Take pride in their relationship with º£½ÇÉçÇøºÚÁϳԹÏ
- Tell their story along with powerful outcome stories
- Promote the College’s benefits and value
- Share their positive stories about º£½ÇÉçÇøºÚÁϳԹÏ
- Expand opportunities to support students, faculty, and programs
Businesses and Peers
Our Goal: Reputation
Who are they?
- Peers and competitors in higher education
- Faculty and staff at other schools
- Professional partners
- Employers
- Media
What do they need to know?
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï is a living, evolving community composed of the sharpest minds — faculty, staff, and students
- The accomplishments and successes of faculty, staff, students, and alumni
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï is creating citizens of the world with social justice impact
What is their role?
- Elevate their perception of º£½ÇÉçÇøºÚÁϳԹÏ
- Recognize and realize the influence º£½ÇÉçÇøºÚÁÏ³Ô¹Ï has
- Understand the brand and relate to its story
- See the impact º£½ÇÉçÇøºÚÁϳԹÏians have
- Vote favorably in rankings
Iowa, the Midwest, and Beyond
Our Goal: Awareness
Who are they?
- Iowa residents
- Midwest residents
- Coastal residents
- Major markets
- Residents of key international markets
What do they need to know?
- How º£½ÇÉçÇøºÚÁϳԹÏians have a profound impact in their fields and in their communities
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï delivers an inquiry-led curriculum guided by dedicated faculty advisers
- That º£½ÇÉçÇøºÚÁÏ³Ô¹Ï creates citizens of the world who contribute to the common good
What is their role?
- Recognize the College’s impact
- See º£½ÇÉçÇøºÚÁÏ³Ô¹Ï as a leader in higher education and societal contribution
- Elevate º£½ÇÉçÇøºÚÁϳԹÏ’s prestige in their minds and influence others’ opinion